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Marketing Training Course
Dive into the dynamic world of digital marketing and gain the skills needed to thrive in today’s digital landscape. From SEO and social media marketing to content creation and analytics, this course equips you with the tools and knowledge to excel as a digital marketing specialist, social media manager, or digital content creator.
Rated 5 Stars
Introduction to
Marketing Training Course
Marketing encompasses strategies and activities aimed at promoting products, services, or brands to attract, engage, and retain customers. It involves market research, advertising, sales, and customer relationship management, ensuring products meet consumer needs and businesses thrive in competitive markets.
In the Introduction to Marketing Training Course, you will gain a profound understanding of marketing fundamentals, exploring market orientation, the marketing mix, strategic planning tools, segmentation, targeting, and positioning strategies. You will master market research techniques, communication methods, and evaluation metrics.
After attending this training course, you will be able to create impactful marketing strategies, conduct market research, develop communication plans, and evaluate marketing effectiveness.
You will have the skills to craft targeted marketing campaigns, optimise customer engagement, and contribute significantly to their organisation's marketing success.
Syllabus
This course is split into 13 easy-to-understand modules, which will enable you to understand market orientation, adapting a plan to brand
and market needs, and communication strategy.
Module 1: Introduction to Marketing
- Marketing
- Types of Marketing
- Stages of Marketing
- Product Orientation
- Sales Orientation Approach
- Sales Orientation
- Production Orientation
Module 2: Market Orientation
- How Market Orientation Works?
- Advantages of Market Orientation
- Real World Examples of Market Orientation
Module 3: Marketing Mix
- What is a Marketing Mix?
- Elements of the Marketing Mix:
- Product
● Price
● Promotion
● Place - Using the Marketing Mix
Module 4: Market Evaluation
- How to Conduct a Market Evaluation?
- Steps in Conducting a Market Evaluation
Module 5: Adapting a Plan to Brand and Market Needs
- Brand Identity
- Market Positioning
- Route to Market
- Three-Step Process:
- Identify and Assess the Impact of Future Growth Drivers
● Identify and Quantify Consumers and Need States Today
● Align the Product Category to Trends
Module 6: Marketing Audit
- Introduction
- Benefits of Marketing Audit
- Steps for Conducting a Marketing Audit
- Internal Environment
- Marketing Plan
Module 7: Tools of Strategic Marketing Planning
- SWOT Analysis ● Identify Objective
● Strengths
● Weaknesses
● Threats
●Opportunities - PESTEL Analysis
- Five Forces Analysis
Module 8: Competitive Advantage Analysis
- Model of Competitive Advantage
- Competitive Positioning Map
Module 9: Segmentation, Targeting, and Positioning
- Segmentation
- Effective Targeting
- Positioning
Module 10: Marketing Research
- Need and Importance of Marketing Research:
- ● Identifying Problem and Opportunities in the Market
● Formulating Market Strategies
● Determining Consumer Needs and Wants
● Improving Selling Activities
● Effective Communication Mix
● Sales Forecasting
● Revitalise Brands
● Determine Export Potentials
● Facilitate Smooth Introduction of New Products
● Managerial Decision-Making
Module 11: Setting Goals and Objectives
- Marketing Funnel
- Key Differences Between B2C and B2B Marketing Funnels
Module 12: Communication Strategy
- Stakeholders and Stakeholder Management
- Identifying Stakeholders
- Stakeholder Power/Interest Grid
- Project Teams
- Communications Plan
- Change and Configuration Managemen
- Monitoring Progress and Earned Value Analysis
- Acceptance
- Procedures
- Quality and Quality Reviews
- Project Closure and Dismantling the Project
- Post Implementation Review
- Developing an Action Plan
Module 13: Measurement and Evaluation
- Methods to Evaluate a Marketing Plan
- ROI (Return on Investment)
- Sales Numbers
- Cost Per Lead
- Website Traffic to Lead Ratio
- Customer Response and Feedback
- Customer Lifetime, Retention, and Churn
- Other Parties
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Frequently Asked Questions
Do you have any questions? Check our FAQ section. If still needs help feel free to contact us.
Is it free?
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What?
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Why?
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How
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